Here is an overview of the article of the magazine VOIR, to read the article in its full version click here ici
“I loved drawing and painting but wanted it to be useful. Annick Lévesque's creativity, her sense of detail and material - is fond of leather - guided her to men's fashion. Graduating from the Fashion School of Cégep Marie-Victorin, she worked in the clothing industry but quickly became disillusioned. "I was unhappy, watching manufacturers copy the style of big brands, taken by a lack of resources and time. It was not my place! "
With a smile on her face, she tells about how the idea of incorporating an LED light system inside her handbags came about. "I was in the locker room of a nightclub! I had noticed the traffic jam when the ladies searched for their tickets in their purses. My solution: buy a mini flashlight. They had all thought about it, but it took someone to do it! "
Annick’s mission: to make life easier for people with chic, practical, and organized accessories to save them time. Next step: a specialization in leather goods. To reinvent the accessory with ease, she obtains financing for prototypes, then a patent, thanks to the support of specialists. Castonguay Électronique, a local supplier, is the ideal partner in this adventure.
Winner of the PME Montreal competition in July 2019, Annick moved her workshop-boutique to 138 Laurier Avenue West in Montreal, alongside the designers of Quebec fashion. Its concept suggests discovering new things every month: it's worth a visit! The designer perseveres in research and development with a project of chic shoes, comfortable and coordinated with the collection of bags. And for the gentlemen, a mini-collection of men's bags is coming soon!
A bag for a good deed
Several foundations helping women in need can count on the loyal support of Annick, but also that of customers: they can indeed bring their old models of the brand's bags to be cleaned and reconditioned. , before giving them to an organization. A good deed that gives a 10% discount on the next bag.
So many good reasons to visit this workshop-boutique or the website, which lists the points of sale throughout Quebec, a few in Ontario (Toronto). Distributors in the northeastern United States have also expressed interest in the brand. “In my youth, I dreamed of creating a brand that would go international. But I would like to start by winning the hearts of Quebecers, that they love my work; it would be a good start! », Adds the designer ...
Article form the journal VOIR, "Dans mon quartier"