It all started in 2006, While Annick works in a locker room in a Montreal restaurant-bar. She notices that most clients have difficulty finding their cloakroom coupons inside their purse. She then sees an opportunity to do better by buying a flashlight to help customers find their coupons more quickly, but also not to make those behind them wait too long.
The reactions are unanimous, the women feel more relaxed because they can see the contents of their handbag more quickly and also waste less time looking! This is how Annick had the idea of creating a bag with an integrated lights system. Its patented system is recognized today as its trademark.